![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhf62nA_c4-czBnJskLg0-0qJItr9091O-pUKusMu42wm0Uac4ytRPBr0pVAPgtTp1uPlS6tHyrp7Ccphn2ktdLm82hk3gX71y3Ygj3dwVWhl3r7lFlkVgLkMqxvpxUuDjP9eNqTKJS2OXd/s320/CrudeLogotypeExploration.jpg)
So by this Friday, we need to supply our client with concepts for brand/logo/stationery... I'm continuing to explore the essence of what XTM is about, and how to visualise it for the brand. I'm planning to submit around 4-5 solid and reasoned directions (normally, this might be 2-3, however, I think this brief is rich with many potential outcomes, and want to explore as much as possible).
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