Monday, February 8, 2010

Busy weekend working in augmented reality demo for Kraft

Yet another weekend lost to the pleasures (or pains) of work, depending on your point of view. Actually, we have been working on some very interesting fusion of augmented reality and social media - to be more precise, the creation of an augmented reality monitor that runs of live Twitter ticker feed.

We can edit and adjust the content of the augmented reality file using Twitter, which is pretty cool. Hopefully, we will be creating a new version of the site next week where users will be able to enter their own Twitter name and the application will automatically create a unique augmented reality Twitter feed that they can send to friends and colleagues, getting the viral wire buzzing.

It's a pretty cool application, so thank you Paul for working so hard over the weekend to meet our deadline for Kraft in the USA. Fingers crossed that Kraft will be taking on E-creation's augmented reality design creativity and applying it to their packaging.

Visit to interact with E-creation's augmented reality Twitter ticker - it's pretty cool!

Thursday, February 4, 2010

Ben New Year New Start 2010

It has been a busy start to 2010 for E-creation.
So far, I have investigated hairdressers, restaurants and takeaways in the Bournemouth and Poole area.

We created a series of free marketing fact sheets for these industries filled with useful tips to enhance their business.

I researched appropriate local businesses to send this information too and assembled the marketing packs complete with E-creation’s funky business card.

We know that times are difficult for small businesses, so the team have been trying to come up with low cost ways to help them generate business. An example of this has been the £95 Facebook Business page. Using Facebook as a technical platform enables E-creation is very quickly create a webpage that is indexed by Google and has lots of cool functionality. For restaurants, for example, it’s possible to upload videos, link to GoogleMap page, allow customers to upload & share their photos and even incorporate a video of the restaurant. Social media is a hot topic right now and is very cost effective within specific sectors.

Where E-creation can help is setting up the content in the page to maximise the impact of social media and to make sure that all the relevant content and links are in place. It seems like a simple thing, and it is, but it takes experience to do well. However, that’s how for £95, the team are able to offer a unique and really effective way to market a business. Of course we have no idea at this point how many smaller businesses will actually be interested in using social media, even with such a low cost of entry - so fingers crossed.

We looked into the opportunity of redesigning the front-end of Facebook for businesses, as you can do within MySpace – but unfortunately, this is no longer possible. So the Facebook Business pages have to keep their Facebook style, but with images around the edge to help give the right impression. Still, it keeps the development costs low, so perhaps it’s actually a bonus in terms of opportunity.

Please check out the marketing fact sheets on our website.