It has been a busy start to 2010 for E-creation.
So far, I have investigated hairdressers, restaurants and takeaways in the Bournemouth and Poole area.
We created a series of free marketing fact sheets for these industries filled with useful tips to enhance their business.
I researched appropriate local businesses to send this information too and assembled the marketing packs complete with E-creation’s funky business card.
We know that times are difficult for small businesses, so the team have been trying to come up with low cost ways to help them generate business. An example of this has been the £95 Facebook Business page. Using Facebook as a technical platform enables E-creation is very quickly create a webpage that is indexed by Google and has lots of cool functionality. For restaurants, for example, it’s possible to upload videos, link to GoogleMap page, allow customers to upload & share their photos and even incorporate a video of the restaurant. Social media is a hot topic right now and is very cost effective within specific sectors.
Where E-creation can help is setting up the content in the page to maximise the impact of social media and to make sure that all the relevant content and links are in place. It seems like a simple thing, and it is, but it takes experience to do well. However, that’s how for £95, the team are able to offer a unique and really effective way to market a business. Of course we have no idea at this point how many smaller businesses will actually be interested in using social media, even with such a low cost of entry - so fingers crossed.
We looked into the opportunity of redesigning the front-end of Facebook for businesses, as you can do within MySpace – but unfortunately, this is no longer possible. So the Facebook Business pages have to keep their Facebook style, but with images around the edge to help give the right impression. Still, it keeps the development costs low, so perhaps it’s actually a bonus in terms of opportunity.
Please check out the marketing fact sheets on our website.
Thursday, February 4, 2010
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