
- Kids (Soulwax Remix) - MGMT
- New In Town (Drop The Lime Dub) - Little Boots
- Blau - Laidback Luke & Lee Mortimer
- Hype (Dre Skull Remix) - Dre Skull & Juiceboxxx
So by this Friday, we need to supply our client with concepts for brand/logo/stationery... I'm continuing to explore the essence of what XTM is about, and how to visualise it for the brand. I'm planning to submit around 4-5 solid and reasoned directions (normally, this might be 2-3, however, I think this brief is rich with many potential outcomes, and want to explore as much as possible).
Urgh! Feeling terrible as I have a cold, really got to me on Saturday, but feeling more functional today. Started initial brief familiarisation work, eager to get up and running before Monday. With knowledge gained from Friday's meeting, I read up on the finer details of what XTM International do, and the various components of their software products. Some interesting keywords/phrases came up such as 'Engine' – suggesting the core workhorse, 'Translation Environment' – suggesting the complete nature of the software suite, and 'Translation Memory' – a key part of the way the software works. Started an initial investigation of potential typefaces for the logo.
Looking at a variety of fonts that may capture the essence of the company, and what they do. Also looking for typeface designs that may hold inherent clues for a relevant logo 'idea'. Awaiting competitor info from client, and also feedback from their own customers as to what they think of them.
Travelled to beautiful Gerrards Cross, for my initial meeting with our client. I myself met Bob and Elliot for the first time - really nice guys! Jan-Erik, who also attended today, had met them before. We went through Jan's meeting agenda, covered various items such as scope of work, requirements from client, schedule, agreed content ideas, went through briefing questions and discussed our brand perception map. We also went through the current brand and website design, to identify reason, and any points of value to consider. It very much looks like we have a clean slate to work with – yey! Seemed like a long day as travel alone was over 5 hours in total, but well worth it for me to meet our clients face to face.