Ben “Odds and Jobs” – Thursday 10th December.

Ben “Odds and Jobs” – Thursday 10th December.

Spent the first thing this morning in a design meeting with Chris, discussing another project E-creation is running.

I have been working on a press release and learnt about focusing on the 5 W’s of journalism when writing an article: The “Who, What, Where, When, Why and How?” in no particular order.
This is to get a reader’s attention. To do this you have to write the article in a concise and interesting manner. In the hope that the journalist will choose to publish yours over the hundreds of others they receive everyday from companies.
It is imperative you make the first paragraph really count and provide a summary of the article. For some useful advice on writing a press release check out: http://www.pressdispensary.co.uk/how_to_write_a_press_release.php

Being printed in a newspaper is beneficial for a company as it gets the message out about their products to people besides using direct advertising. Once I was happy with my draught I sent it to Laura-Jayne a journalist, so that she could provide me with some feedback on what I had written.

I heard back from Universal Music with regards to obtaining the rights for galvanize for the online marketing presentation. The cost for doing so was £1750. This is prohibitively expensive considering the site is unlikely to have more than a 100 hits a month. I think this time round E-creation will be leaving that one.

Ben “Tracking down the brothers” – Research into obtaining music rights for a marketing website.

“Tracking down the brothers” – Research into obtaining music rights for a marketing website.

My main task for the afternoon was investigating feasibility and cost for using the track galvanize by the Chemical Brothers for the multimedia marketing website. With so many small jobs consistently popping up, good organisation and the need for prioritisation really is a must.


Things are never as simple as they first appear. Firstly, I had to research which record label the Chemical Brothers are currently signed to. I found the answer to be Virgin Records USA. However, this is not the same Virgin Records as owned by the Virgin Business Empire and Richard Branson. I found out that EMI actually owns Virgin Records. I then rang up the London EMI copyright office and found out whom I needed to speak too.


I sent a form with details of the track, its usage and the nature of our business. I am still waiting to hear back on the cost for usage rights.