Ben “Odds and Jobs” – Thursday 10th December.

Ben “Odds and Jobs” – Thursday 10th December.

Spent the first thing this morning in a design meeting with Chris, discussing another project E-creation is running.

I have been working on a press release and learnt about focusing on the 5 W’s of journalism when writing an article: The “Who, What, Where, When, Why and How?” in no particular order.
This is to get a reader’s attention. To do this you have to write the article in a concise and interesting manner. In the hope that the journalist will choose to publish yours over the hundreds of others they receive everyday from companies.
It is imperative you make the first paragraph really count and provide a summary of the article. For some useful advice on writing a press release check out: http://www.pressdispensary.co.uk/how_to_write_a_press_release.php

Being printed in a newspaper is beneficial for a company as it gets the message out about their products to people besides using direct advertising. Once I was happy with my draught I sent it to Laura-Jayne a journalist, so that she could provide me with some feedback on what I had written.

I heard back from Universal Music with regards to obtaining the rights for galvanize for the online marketing presentation. The cost for doing so was £1750. This is prohibitively expensive considering the site is unlikely to have more than a 100 hits a month. I think this time round E-creation will be leaving that one.

Ben “Gettin in the press” BERLINGUAL PRESS RELEASE notes

“Gettin in the press” - BERLINGUAL PRESS RELEASE notes

I have been asked to work on press release for the Berlingual project. As part of this I need to obtain a project quote from Leo Waters, MD of Berlingual. Berlingual is a Berlin based English language training company. Check out their website http://www.berlingual.com/

The press release will focus on the unique characteristics within the company’s logo, stationary and website. It is interesting to see how many different routes there are for E-creation to raise its profile using the internet, blogs such as this, and the press.

Along with these tasks is the usual constant assault of phone calls and e-mails to deal with. Modern day living at its multi- tasking best!

Cheers

Ben "Who is he?” - My introduction to E-creation

"Who is he?"- My introduction to E-creation

Hello, my name is Benjamin. E-creation has taken me on as a Marketing and Operations Assistant.

I am 23 years of age and have grown up in the lovely part of the country that is Bournemouth. I graduated last year with a degree in International Relations and Philosophy from the University of Sussex. I also lived in Miami, Florida for a time while taking part in a study abroad scheme at the University of Miami.

I have recently returned home from nine months travelling round the world and ‘living the dream’.
I was fortunate enough to visit America, Fiji, New Zealand, Australia and Hong Kong, which was an amazing experience. I have had many memorable experiences but those which stand out include learning the ‘HAKA’ war dance with a Maori family in New Zealand and bearing witness to the changing colours of Uluru (Ayer’s rock) as the sun came up one morning. Both were very primordial and life affirming experiences.

E-creation has provided me with a fantastic opportunity to see inside a digital marketing company – and the other businesses that are launched regularly. This seems to be in line with the current trend of advertising agencies launching their own branded products to supplement their traditional fee based business models. For example BBH agency has set up ZAG to create and market novel goods such as a women’s’ personal alarm (TIME magazine: 30/11/2009 p 52) having it both ways. The article is also available online at
http://www.time.com/time/magazine/article/0,9171,1940547,00.html.

I do hope that you will come back regularly to check how I am getting on and my journey with E-creation.