Professional website design for accountancy & professional services firmsCLIENT
Rouse & Co
PROJECT
Design & coding of corporate website with content management system & SEO
BUDGET
£20,000
TECHNOLOGY
Using personalisation to build better relationships with potential customers
The key communication objective E-creation applied in the design process of the website was the concept of ‘personal service accounting’. To deliver this in an interactive and engaging way, E-creation built an interactive ‘appointment’ request form on the homepage.
Visitors are asked when they would like an appointment and what their preferred beverage is. An image (taken from a half day photoshoot E-creation did in their offices) of the appropriate drink with steam or condensation animation and personal welcome message.
Receptionists receive an email each morning with name, time and beverage request of all appointments for the day, for preparation 3 minutes before appointment’s arrival. This takes the sense of personal detail through from the website all the way to the moment the potential client walks in the door.
Content management & SEO
All key areas of the website are hooked into an easy-to use, custom-built content management system where Rouse & Co (now Vantis) can add & manage:
• News articles (including metatags)
• Newsletters & PDF documents
• Key staff members
This detail in content management, enables Rouse & Co (Vantis) to manage their positions in search engines by constantly improving and updating of site content without the need to come back to E-creation for updates.
Website was built using ASP, SQL & HTML
The Rouse & Co website is a fantastic example of how professional services companies, like accountancy firms, can use professional website design & development to create new business from the web and improve relationships with clients.
Using personalisation to build better relationships with potential customers
The key communication objective E-creation applied in the design process of the website was the concept of ‘personal service accounting’. To deliver this in an interactive and engaging way, E-creation built an interactive ‘appointment’ request form on the homepage.
Visitors are asked when they would like an appointment and what their preferred beverage is. An image (taken from a half day photoshoot E-creation did in their offices) of the appropriate drink with steam or condensation animation and personal welcome message.
Receptionists receive an email each morning with name, time and beverage request of all appointments for the day, for preparation 3 minutes before appointment’s arrival. This takes the sense of personal detail through from the website all the way to the moment the potential client walks in the door.
Content management & SEOAll key areas of the website are hooked into an easy-to use, custom-built content management system where Rouse & Co (now Vantis) can add & manage:
• News articles (including metatags)
• Newsletters & PDF documents
• Key staff members
This detail in content management, enables Rouse & Co (Vantis) to manage their positions in search engines by constantly improving and updating of site content without the need to come back to E-creation for updates.
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