Monday, June 14, 2010

Complete professional brand, stationary & website design plus development for under £4,000

Complete professional brand, stationary & website design plus development for under £4,000

CLIENT
Berlingual

PROJECT SCOPE
Brand, stationary & website design

BUDGET
£1,500 for branding & stationary, £4,000 for website design / programming

TECHNOLOGY
Website built using HTML with multilingual elements in Flash

International business appeal

E-creation was provided with a blank slate – come up with a memorable company name that communicates ‘professional English training provided from Berlin’. Berlingual was the resulting brand name and E-creation delivered:

• Concepts and design of company logo and stationary
• Design & development of website & online marketing

At the heart of the design, E-creation demonstrates that ‘business communication is not just translation’ using common English business metaphors with literal German translations, demonstrating the complexity of business English.

Using language road signs for International business

As with all design E-creation’s design, deep thinking was applied on every level, even in the selection of the corporate font – using Berlin based H. Berthold’s Akzidenz Gratesque.

In order to communicate effectively and perform well in search engines, E-creation created ‘German language road signs’ throughout the site – areas where key paragraphs were translated and discretely integrated into the design.

E-creation put together an online marketing campaign with a budget of less than £100 per month that delivers over £1,000 of new business each month – an exceptional ROI.

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