How does a typical budget website design & development project breakdown?Many businesses taking there businesses online are confused by the offer of £500 e-commerce website design packages, which 95% of the time simply do not deliver on their promise to generate value to a business. A complete e-commerce website design & development process from E-creation typically starts at £5,000, ten times the cost of the budget £500 website design package you might see offered in the advertising panels in the right of Google - but offers better value for money. Why? Because of the time spent on initial thinking, design and coding together with the unique experience going into making the best value website:
• Consultancy - define objectives, content & navigation for clarity
• Design – create engaging design & experience for website visitors
• Coding – convert design into HTML code & add CMS
• Create new cart – improve the shopping experience
• Applying social media – linking to branded Twitter
The new website typically addresses the common design & structural issues that are found with most budget website designs.
• Simplify content & make the site easier to navigate
• Make content appropriate to local market, therefore faster and easier to process for visitors
• Improve on overall design & brand image, creating more trust in the transaction process
• Delivery of content more effectively into search engines, for higher volume, more targeted traffic
• Employ social media as integral part of website design, bringing 'qudos' to the website
• Make content updates easy via ‘Blogger’ CMS, encouraging regular updates and more accurate content
Basic site re-design, re-coding & e-commerce integration can be achieved for as little as £5,000 + VAT
1 to 2 days – consultancy & documentation
Work with the client to to define the digital business objectives for website (with a half day face-to-face meeting), document how E-creation will technically achieve this and rationalise content (including advice on best ways to write content for website targeting top search engine placements.
2 to 5 days – re-design website
Redesign the look & feel of website, improve navigation & overall ‘experience’ for visitors with potential for homepage animated element.
2 to 4 days – re-code website
Creation of navigation & HTML pages with meta-tags for SEO. Websites usually would consist of around 20 content pages (1 hr per page to code).
2 to 3 days – new shopping cart
The simplest cost-effective approach is Google Checkout cart (see demo site - http://checkout.google.com/seller/gsc/v2/demo/index.html). Google Checkout does not require initial registration, making shopping easier and orders can be directed to UK.
Additional recommended elements – around £2,000 + VAT
1 to 3 days – add ‘Blogger’ CMS to site (optional)
Incorporating Blogger enables the client to easily add content in branded PR and news areas of the website, including photos, videos and links. Because Blogger is owned by Google, content is more rapidly seen in search engines, maximizing marketing impact.
1 to 2 days - branded Twitter page and ‘feed’ (optional)
Design a branded Twitter page with a unique, content related domain name with code to ‘sync’ animated Twitter posts to the homepage.
2 comments:
Good Web Design Companies emphasize that it is very important to have versatile browser compatibility. Most of the companies can just disregard the importance of this, however if your website cannot be viewed in any other browser other than IE then there is going to be a potential loss in your customer base, even if you have an amazingly user friendly site.
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