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We spent around an hour on the phone discussing the various options and have now established three clear directions for the logo. The surprising factor was the client's need for a 'strong corporate' font in the logo. We had spent some time exploring some unique fonts and Leon went as far as to create a unique font for XTM International. I somehow suspect that this unique feature will end up being a feature of the logo in the end. I have attached a PDF that was used to present to the client and gives a bit of insight in the thought processes behind each of the logo options.
Click here for our Logo Concepts Presentation PDF
However, I am currently battling with an rather annoying issue - my Mac Mail has decided to keep a massive e-mail stored in it's trash and everytime I turn on Mail, it kills my system (and also means that I don't get my e-mail) - so am having to collect my e-mail online. Of course, the online e-mail viewing software doesn't give me the same level of control over fonts & colours that are part of the E-creation 'brand' ... so that is going to be a fun one to fix.
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